Pleora plays a leadership role in the development of open, global video interface standards. These standards benefit manufacturers and systems designers by lowering the cost, reducing the risk, and simplifying the development of high-performance imaging systems and cameras. They also help markets grow by making imaging systems and cameras easier for the end-user to install, upgrade, and maintain.

GigE Vision

Pleora’s standards activities trace back to 2003, when the company co-founded a diverse industry group to standardize the delivery of video and image data over Gigabit Ethernet (GigE) networks. With Pleora CEO George Chamberlain co-chairing, the GigE Vision Technical Committee developed the foundation of the GigE Vision® Standard. Management of the standard was transferred to the AIA, and Version 1.0 of GigE Vision was launched in May 2006. A few weeks later, Pleora unveiled the industry’s first GigE Vision-compliant product. Today, our representative serves as Vice-Chair of the AIA GigE Vision Technical Committee and Mr. Chamberlain provides stewardship as a member of the AIA Board of Directors.


Also in 2003, Pleora helped organize the inaugural meeting of a second industry group, this one to standardize an application programming interface (API) for the computer control of digital cameras. The end result was the GenICam™ standard, which came under the management of the European Machine Vision Association (EMVA) and was ratified in September 2006. Since then, Pleora has continued to serve as an active, contributing member of the GenICam Technical Committee.

USB3 Vision

More recently, Pleora has been involved in development of USB3 Vision™, which standardizes the transport of imaging and video data to computers over the widely available USB 3.0 bus. USB3 Vision was ratified in February 2013. Pleora contributed to the technical specifications and marketing development needed to get the standard launched, and our representative serves on the USB3 Vision Technical Committee.

Future Standards Forum

In 2012, Pleora President George Chamberlain helped establish and became co-chair of the Future Standards Forum, which promotes the interests of the global machine vision industry, with representation from three regional trade associations – the AIA, EMVA, and Japan Industrial Imaging Association (JIIA). The Forum is coordinating activities across the three groups to promote standards re-use, minimize overlap, and investigate opportunities offered by new technologies and markets.