Visit us at NAB 2008 – Booth SU11323 in South Hall 4

Pleora's next-generation EtherCast ASI-Pro offers rich new feature set, boosts networking capabilities, adds web-based control to family of high-performance DVB-ASI-over-IP engines

• Support for FEC, RTP, COP#3, and SNMP enhances value of engines in standards-based video transport
• Enables companies to cost-effectively migrate to IP-based Networks while leveraging existing equipment and infrastructure

OTTAWA, CANADA, April 7, 2008: Pleora Technologies, a leading supplier of Ethernet video connectivity products, today announced its new and improved EtherCast ASI-Pro engine that easily integrates with the network facilities used by carriers, cable companies, and studios to transport broadcast video over long distances. The small form factor and low power requirements make the affordable EtherCast IP engines ideally suited for inclusion in third-party OEM equipment.

The new ASI-Pro, which includes comprehensive support for video-over-IP industry standards, significantly expands the networking options available to users seeking EtherCast's affordable, real-time delivery of broadcast-quality DVB-ASI over IP networks.

"Our next-generation EtherCast engines recognize the industry's growing support for standardization in the transport of broadcast video over IP networks," said George Chamberlain, President of Pleora Technologies. "With these new features, the small form-factor EtherCast ASI-Pro is a perfect fit for companies looking to quickly and easily add IP capabilities to video processing equipment in the broadcast space."

Pleora's EtherCast ASI-Pro engines include FEC (Forward Error Correction) technology, web-based configuration and control, support for RTP (Real-Time Protocol), COP#3 (Pro-MPEG Forum's Code of Practice #3), and SNMP (Simple Network Management Protocol). Together, these features increase the value of the systems to organizations looking to distribute SDTV (standard-definition television) and HDTV (high-definition television) content over managed IP networks.

The new capabilities complement existing features in Pleora's EtherCast IP Engines, such as full multicast support (i.e. IGMP or the Internet Group Management Protocol), exceptional jitter control, and low and predictable end-to-end latency. The engines deliver ASI transport streams over IP networks in real-time, with no video quality compromises. The engines deliver and receive all data in the stream, including such ancillary data as digital audio and timing information.

EtherCast IP engines are available as small single-channel units, or as four-channel 1U rack-mounted systems.

Next-Generation EtherCast ASI-Pro: features highlight

• FEC (Forward Error Correction) – technology that recovers a video stream from packet loss. Improves data integrity
• RTP (Real-Time Protocol) – standardized packet format for delivering audio and video over IP networks. The real-time aspects of this format make it suitable for interactive audio and video applications such as streaming media and video-conferencing
• COP#3 (Pro-MPEG Forum's code of practice #3) – a method of protecting data streams across networks prone to packet loss and delays
• SNMP (simple network management protocol) – used by network management systems to monitor network-attached devices for conditions that warrant administrative attention
• Web-based configuration – configure all EtherCast devices in your installation using a standard Web browser. Advanced statistics display allows you to monitor the number of sent and received packets, packet re-send requests, lost packets, bandwidth usage (up and down stream), etc.

Pleora's award-winning video-over-IP engines have been deployed around the world, under the ocean and in space in applications ranging from transport of broadcast video to medical, scientific, and military imaging.

Pleora will demo the EtherCast ASI-Pro at NAB 2008, on April 14-17, 2008. (Booth SU11323 in South Hall 4). For pricing and availability, contact Pleora Technologies at +1-613-270-0625 or info@pleora.com

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About Pleora Technologies

Pleora Technologies Inc. is a global supplier of Ethernet video connectivity products for the broadcast, medical, machine vision, and security/surveillance industries. Pleora's iPORT and EtherCast product families transport imaging and video data in real time over low-cost Ethernet connections with extremely high performance. Pleora is headquartered in Ottawa, Ontario, Canada.

For more information, contact:

Pleora Technologies
Mats Lindeberg
Marketing/Communications
Pleora Technologies
Tel: +613-270-0625, ext 134
Cell: +613-261-6681
mats.lindeberg@pleora.com